Choose the first when
The site needs a new path, new structure, or new messaging direction.
Comparison
Web design vs website refresh
Choose a new website when the structure, message, or offer has changed. Choose a refresh when the foundation is useful but the presentation, UX, and conversion path need work.
Check fitWeb design
UX-led website design for businesses that need a sharper first impression, clearer offer, and stronger contact flow.
Website refresh
Website refreshes for businesses with a live site that needs better messaging, cleaner UX, and a more current presentation.
Choose the second when
There is already a useful foundation, but it needs sharper UX, expansion, or focused improvement.
What still matters either way
Speed, mobile UX, a clear form, metadata, schema, and internal links.
Contact
Not sure which path fits?
Send the current state and goal. We will reply with a short, clear recommendation.